About Vina
Design is a superpower and I intend to be a force of good.
I enjoy crafting delightful design solutions and creatively defying limitations to facilitate better user experience and usability.
I’ve always been a tinkerer. I enjoy problem-solving, learning how something works, optimizing systems, and simplifying complex information. Being a designer allows me to do all of these and more. I am ever-evolving and ready to take on the challenge of learning something new.
I started in the gaming and hospitality industry learning how to work in a fast-paced environment and understanding multi-media production. I later transitioned to retail as an in-house graphic designer —maintaining the brand by designing promotional materials, in-store signages, and product packaging. While searching for a deeper purpose in my career, I found the opportunity to work in the healthcare advertising industry where my love for science and art intersect.
As I shifted my designs to be more empathetic toward patients and understand the pain points of healthcare providers, I stumbled upon my love for UX and the design thinking process. Making every decision intentionally to benefit the users brought a new set of exciting challenges. I’ve always been a puzzle lover. UX keeps me excited to solve human interaction problems and create delightful experiences. I’m eager to learn more and excited to see where healthcare and tech take me. If you’re looking for a highly analytic and fun-loving creative, let’s connect!
Education and Certifications
High School
Cebu Normal University, Integrated Laboratory School
2006-2010 • Cebu, Philippines
Consistent top 10 student
Vineland High School
2010 • NJ, USA
Summa Cum Laude Graduate
College
Arts Institute of Philadelphia
2010-2013 • PA, USA
4-yr degree completed in 3-yr quarterly semesters
Certification
UX Design Professional Certificate
Coursera Course Certificate by Google
August 2022 - Foundations of User Experience (UX) Design
September 2022 - UX Design Process: Empathize, Define, and Ideate
October 2022 - Build Wireframes and Low-Fidelity Prototypes
April 2024 - Conduct UX Research and Test Early Concepts
Introduction to ExperiencePrinciples and Processes
Coursera Course Certificate by University of Michigan
Work Experience
Thomas J Paul, Inc.
Senior Product Designer
February 2023 - Present
We are creating exciting designs for a first-of-its-kind product. I have experience working in an agile environment and working closely with the development team to ensure the timely execution and delivery of the Minimum Viable Product (MVP). Integrating our design solutions using the basic building blocks of a robust UI kit in Figma, allows us to stay within the approved guidelines while pushing the envelope on creativity and usability. Collaborating with external agencies and various stakeholders, we do our best to apply feedback based on business needs while keeping our users at the center of our design decisions.
Klick Health
Design Supervisor
July 2022 - February 2023
Senior Graphic Designer
April 2019 - July 2022
Led projects and managed the team to deliver seamless campaigns with UX and accessibility standards in mind. Created design systems and resources to help streamline our workflow for efficiency and consistency as our team grows. Improved cross-agency partnerships to create the best experience for our clients and the community they serve. Providing flexibility in our team, I flow between cross-indication, HCP, and consumer work comfortably.
mock5 design
Graphic Designer
March 2017 - April 2019
Working at a startup company, I was exposed to a broad range of design challenges helping me to grow quickly and be trusted to make bold design decisions. Wearing many hats, I was able to widen my skill set to effectively work on various projects simultaneously. Our designs were driven by compassion and solution: user-and-functionality-first which helped me value user experience as a measure of success.
AC Moore Arts and Crafts
Graphic Designer
April 2015 - March 2017
As an in-house designer, I helped develop and grow our brand to ensure consistency and efficiency across everything from promotional materials, compelling social media content and other digital marketing campaigns.
The Media and Marketing Group
Graphic Designer
July 2013 - March 2015
Working in this fast-paced, high-pressure agency has taught me to think on my feet and value team collaboration. Worked closely with marketing partners, vendors, and production managers to make sure we deliver on time and on a budget without compromising quality to meet client expectations.
iperdesign
Design Intern
April 2013 - June 2013
Joining as an intern at my first exposure to healthcare advertising, I was able to observe how creative leads navigate the complexity of designing and creating apps for the life sciences space. I learned a lot about creating an empathetic, functional, and user-centric design. I was also trained to manage UI kits and following design systems for an effective product designin apps and website builds.
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